The Roles of Environmental Labels as Marketing Communication Tools

the effect of taftan pozzolan on the compressive strength of concrete in the environmental conditions of oman sea (chabahar port)

cement is an essential ingredient in the concrete buildings. for production of cement considerable amount of fossil fuel and electrical energy is consumed. on the other hand for generating one tone of portland cement, nearly one ton of carbon dioxide is released. it shows that 7 percent of the total released carbon dioxide in the world relates to the cement industry. considering ecological issu...

Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework

BACKGROUND Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of public health has been slower to emerge. DISCUSSION In this article we propose a framework--based on ...

Nutrition and health claims as marketing tools.

European regulations mandate that only substantiated and approved statements can be used as nutrition- and health-related claims in food marketing. A thorough understanding of consumer perceptions of these approved claims is needed to assess their impact on both the purchase intention of functional foods and the development of innovative functional food concepts. In this paper, a conceptual fra...

Nutrition marketing on food labels.

OBJECTIVE This research sought to determine how often nutrition marketing is used on labels of foods that are high in saturated fat, sodium, and/or sugar. DESIGN AND SETTING All items packaged with food labels (N = 56,900) in all 6 grocery stores in Grand Forks, ND were surveyed. MAIN OUTCOME MEASURE(S) Marketing strategy, nutrient label information, if the product was fruit/or milk based, ...

Environmental management practices and environmental performance: The roles of operations and marketing capabilities